The "New Fashion Container" Project was born and sharpened in 2020 while we were witnessing a tremendous shake up of our values and expectations in the (fashion) industry. It is based on 11 concepts – those concepts are the new language fashion needs. The NFC Project is connecting people, cities, ideas from all over the world thanks to the digital. Drawn from notes at a special moment in history, this “notebook” is a document that points to the future.

We need to be critical. We can and we must build a more balanced fashion industry.